BroadbandTVcon started 5 years ago under the name OTTCON, in reference to Over-the-Top TV and Video. As the market and industry has matured, BroadbandTV encompasses all the exciting developments in the production, programming, delivery, consumption and interaction with video over a wide variety of platforms. Learn where they see the broadcast industry headed, as well as some industry heavy hitters on deck to speak at this year’s event!
Q: How do you see broadcast careers changing / adapting this year and next?
A: The traditional television business is on one hand fighting to keep the status quo, while on the other hand, working to embrace the new realities imposed by a more sophisticated and demanding consumer demographic. The consumer is changing, moving the industry inexorably toward a new reality. This will mean a dramatic shift in how content is produced and programmed.
Q: How can ProHUB content creators get involved with the conference?
A: The BroadbandTVcon agenda has been developed this year from the ground up with the content creator in mind. Content creators are being empowered like never before. Emerging distribution and monetization and multi-platform consumption strategies are allowing content creators to be successful outside the traditional industry structure. Content creators are also empowered to develop a direct one-on-one relationship and engage with the content consumer in ways that were not possible previously. This show provides the critical insights on the technologies, strategies and business models which are going to impact and transform the way content creators produce, program and develop content.
Q: What speakers / events at BroadcastTVCon are you most excited about, and why?
Above: Margaret Laney, Chief Marketing Officer of Awesomeness TV
Above: Ran Harnevo, Senior Vice President of Video for the AOL On Network
**A: **I am really excited to have Margaret Laney, Chief Marketing Officer of Awesomeness TV at the show. She is speaking on the panel: Original Digital Content: The Quiet Revolution Which Is Changing the Industry.
Awesomeness TV has been one of the most successful of the YouTube multi-channel networks with over 14 million subscribers and 800 million video views. The company is truly on the cutting edge of developing content for a new generation of consumer. The acquisition from Dreamworks shows that powerhouse traditional media companies are looking to cutting edge companies like Awesomeness TV to help them develop their vision for the future of entertainment and create, develop and distribute content to multiple platforms.
I am also looking forward to Ran Harnevo, the Senior Vice President of Video for the AOL On Network. AOL has been around forever and it is almost impossible to count the number of companies it has acquired or merged with over the years. This history of acquisitions and partnerships enables Ran to offer the attendees a really unique perspective on all the M&A activity going on in the BroadbandTV space. He will be examining the emerging partnerships and using them as a ‘crystal ball’ to look into the future of TV. He’ll be answering questions like: How can we analyze and interpret them to stay ahead of trends? Which strategic partnerships will move the industry forward? What walls will be taken down between traditional internet and TV companies when players on both sides combine efforts? Will “online video” simply be called “video,” for example? How do you know which partnerships are right for your brand and your vision? When should you say ‘yes,’ and when should you pass?
