"I firmly believe that content is, and always will be, king. Which means that your past work examples are everything. First off - clients are going to focus on what you’ve done in the past. If it helps them visualize your style and abilities and fits in line with their brand and messaging, then you’re golden. Secondly, prospective clients are going to look at your previous client list to use that to gauge whether or not you’re professional, established, and able to deliver in the competitive and high-stress situations of video marketing."
*Mark Panik, *Socialyze.Media
"Create a landing page with your best video samples and send paid online traffic searching for video production services in your city to this specific page. Once we started implementing a paid advertising campaign with a solid landing page showing off of our videos, we received much more video work and were able to convert on numerous leads for big projects.
It is one thing to have updated equipment and a sweet reel. The main objective though is getting people to see it!"
*Jason Parks, *The Media Captain
** Talk to people, you're trying to sell visual, so why pitch them on paper?*
** Some new, small businesses have enlisted my services for video when they were introducing either a new product that was unusual and needed to be explained visually rather than in verbal or written form, or if they were in a super saturated market and really needed that extra touch to stand out. *
** I always make sure to connect them with at least one person in another field who can help them with a need in some area of their business and they in turn show their appreciation by hiring me.*
** Personal equipment and access also helps because you save the client money and is always a plus.*
*Saira Patel, *Lip Media
"I offer video production capabilities and one way I get clients is to offer executive headshots. It's a great way to get in the door and you can also demonstrate what can be done in video right there in person."
*Ingrid Hansen, **Launch Media
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"My approach to gaining new clients is to spend as much time as I can developing my skills and proficiencies, and as little time as I can designing my resume, demo reel, business cards, and other promotional materials. I have found that I am able to better service my current clients with this strategy and, in turn, they are more willing to pass my name along to future clients. This approach seems deceptively simple, but it's something I struggled with for a long time. Fortunately, with my focus shifted my success, and I hope to stay true to this strategy as long as it keeps me at work."
Jonathan Craig, TV Producer, JonathanCraig.org
"In this space, hiring a publicist and getting assistance with social media campaign ideas, helping to pitch to local media such as your local news affiliates or local magazines and newspapers is always great. And they are also likely to recommend you to our other clients."
*Tamaryn Tobian, *Spectacle Creative Media
*image courtesty of *VOP Studio
