*By Katrina de Leon *
ProductionHUB took a trip up North to the Javits Center this past week to ad:tech NY, the global network where brands, agencies, media publishers, and more come together to address game-changing content, mix and mingle with others in the industry, and get introduced to the latest technology.
Aside from a plethora of informational sessions and guest speakers, the Expo floor was buzzing with some of the top companies in the industry, showcasing their products and what they do best. With so many to visit and so much knowledge to gain, it's a pretty daunting task to pick the best of the best. But here it is; take a look at our list of six booths that were must-visits this year.
E-HAWK is a technology innovator in the Web and Mobile Fraud Detection and Prevention space. They provide world-class solutions that arm Online Risk/Fraud Managers with the tools needed to combat fradulent registrations, transactions, account hijacking and other cyber criminals. E-HAWK performs thousands of risk checks in real time, providing customers with insights, actionable information and improving cyber crime detection.
Tagazu aims to change the way society reacts with and to video in every category conceivable: education, e-commerce, entertainment, etc., and also serves as link for content creators, brands, companies and individuals. The platform allows customers to share and digest video in ways never imagined before.
Needle prides themselves on being the toughest, smartest, most driven crew around to re-imagine the online customer experience...and they also have a bus. A bus that they brought to the Expo floor this past week. Needle's "DNA" includes seven values that allow them to successfully succeed as a pioneer in advocate-assisted commerce.
engage: BDR is a cross-device advertising solution company, recognized for powering outstanding, integrated Display and Video ad experiences. Some of the world's best advertisers depend on their innovative advertising and managed service solutions to drive towards individualized KPI's. Advertising and publishing is at its very best when engage: BDR takes the driver's seat.
Fiksu is known for providing data-fueled, mobile marketing technology that connects brands and agencies to mobile audiences while focusing on the customer journey. Fiksu also owns and runs FreeMyApps, the world's largest app discovery network. Their work includes brands and agencies such as Amazon, Disney, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom.
Flixel loves the art of storytelling and knows exactly how to do it. Flixel created the Cinemagraph Pro for Mac, iPhone and iPad, the world’s most popular software platform for creating and sharing the magic of cinemagraphs, and was honored with an Apple Design Award and Best of 2014 in the App Store.
Expo floors can typically be challenging to tackle, but these booths made it all worth the while! Don't just take our word for it though; make sure you check out this year's stand-out companies and learn more about what they do best.
