Delve into Canon's CINE-SERVO Zoom Lens to learn it's functionality and features, along with the future of of the company and it's other new products. ****
*** What is it about the CINE-SERVO Zoom Lens that makes it a must have for production professionals? What are some key features? **
More and more ENG and reality shows are looking for the shallow depth of field that comes from shooting with larger sensors. With the Cine-Servo lens, these shooters can achieve that look without changing their shooting style. The focal range of 17mm-120mm is also a big advantage. The coverage from the wide angle to telephoto range offers a big plus over other comparable glass.
*** What does the future hold for Canon U.S.A.? Any other recent news or products our readers should be on the look out for? **
At NAB, we recently announced new additions to our XF high definition camcorder line. We now offer the XF205 and XF200 that also has applications across the digital cinema and broadcast markets.
*** What trends in technology do you see on the horizon? (Besides 4K.) **
From the glass side, I think lens media data is becoming more important. Canon has supplied still shooters with lens metadata via our EOS lens for years, and a lot of those principals will apply to the moving image as well.
*** Where did the idea for the CINE-SERVO Zoom Lens come from? **
The idea came from the end users! For as long as I can remember, we have had servo lenses designed for smaller sensor mounts that were the bread and butter of ENG-style shooting. But over the last few years, as the look of reality shooting has changed to closely mirror the look of a drama, more and more shooters were asking for a lens that would offer the swallow depth of field that we see on a cinema camera. That led Canon to explore the development of a cinema servo lens that may be in preferable in many cases to other servo lenses. When we announced the product at NAB, there was a lot of excitement around it.
*** Where will Canon be next?**
Our next show is Cine Gear Expo at Paramount!
